Summary
In this conversation, Tyler Einberger and Renee Girard discuss the changes they’re seeing first hand in the SEO world, the impact of generative AI, and the importance of community engagement. They explore the challenges faced by e-commerce businesses, the innovative approaches of startups, and the necessity of data-driven (but not-to-much-data-overload-driven) decision-making in the SEO industry. The discussion also touches on the prevalence of mediocre content and the need for fresh perspectives in the field.
Topics
SEO is still about getting websites found on Google.
The SEO landscape includes more players than just Google.
E-commerce strategies are evolving with AI and new technologies.
Startups are more agile and innovative in their SEO approaches.
Data-driven decision-making is essential for effective SEO strategies.
The quality of content is becoming increasingly important.
Community engagement is vital for SEO professionals.
Adapting to change is crucial in the SEO industry.
Mediocre content is becoming the norm, which is detrimental to the industry.
Celebrating successes and learning from failures is key to growth.
Soundbites
"What is SEO as we know it?"
"Why do we deserve to rank?"
"The bar is now rising in SEO."
Keywords
SEO, digital marketing, e-commerce, startups, data-driven, generative AI, content strategy, community engagement, Milwaukee DMC, MKE DMC, Mike King
Disclaimer
Our thoughts are our own and not a reflection of our employers.
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